Are You Addicted to Free?
As my birthday approaches, this thought started popping into my mind: “I should register that Starbucks gift card I got so I can get a free drink. Maybe I could sign up for Dunkin Donuts perks too, now that I have smartphone. I wonder what other free treats I could get?”
The parents I know (including myself) are always sharing how to get the kids free treats, free (new) small toys, free tickets to events…all the local free offerings. I like free stuff as much as the next person. Probably more. And I appreciate it when people tell me how to get free stuff.
I’ve done my share of sharing how to get freebies here. I openly embrace the following forms of free:
- All things library—normal circulation and also summer reading prizes. Summer = summer reading program to me.
- Hand-me-downs—they’re simply the best.
- Trash-picking—if it’s something you need or really want, and it’s not just clutter, why not?
- Credit card rewards—we are happy to collect some free hotel stays and occasionally flights through our normal spending and the business travel expenses we have to charge.
But regarding the birthday treats, I’m saying no. If I want to splurge on a special coffee that day, fine. Four dollars is not going to change my life. And I’ll pass on the kids’ birthday clubs, too. The $3 Toys R Us coupon is, we all know, just a seduction to spend much more than that. Though, quite preciously, my 3-year-old chose to use hers on a $5 water bottle. Gotta love a practical kid!
Add to the list “free” items offered by overpriced stores, “free” items that are more than 5 miles from my home, buy-one-get-one “free” items when the first is overpriced or just unnecessary, “free” store credit coupons when they create a cycle of needless spending, “free” shipping when you spend an astronomical sum that negates all the “good” prices you’ve found, and “free” giveaways that require you to sell your personal information and convince all your Facebook friends to do the same.
Why am I such a Scrooge? Who doesn’t want free stuff?
I want my time more than I want to sit in a drive-thru line or fill out online surveys because I feel obligated by “free.”
I want my brain power more than I want to remember to sign up, carry around, use before expiry, and unsubscribe from ceaseless marketing, all in the name of free.
I want my money more than I want to buy each kid a treat when anyone in the family has a free birthday treat.
I want peace more than I want to deal with telling them no, you can’t have a treat, when someone else gets one. Maybe this will get easier once everyone is out of preschool, but it’s just not worth it at this juncture.
I want freedom more than I want to be tied to driving around to get all this free stuff.
But even more importantly, I want to choose a contentment that doesn’t rely on a special freebies to keep me happy. I want to stay free from the cycle of treating myself, or my kids, on a regular basis. I want our daily lives to be rewarding enough that we enjoy what we already have instead of always needing something more.
And sometimes we make better choices about consumption when money has to change hands. Most of the free items on offer aren’t exactly the most healthy or high-quality items. Chances are you’ll be trying to lose that unnecessary weight from your body or your home before long.
The other glaring problem with “free” is that it doesn’t exist. There is no such thing as a free lunch. Let’s be crystal clear here: stores are not handing out free items because they’re expecting to lose money on it. So often, that freebie comes with a coupon for a percent of your next purchase. Or a catalog full of wonderful “sale” items. Not to mention the freebies are of course funded by other consumers–including you whenever yours isn’t free.
And if that special treat doesn’t leave you hankering for another one next week, you’re an unusual person. We all know it’s a marketing ploy to get you hooked, and maybe even feeling goodwill toward this benevolent company that graced you with a freebie. Next week’s treat feels justified—even feels like it’s half-price. After all, last time it was free. And if you just buy five more, the next one is free!
Next time you get a BOGO coupon for something you weren’t going to buy in the first place, tear it up. Break the cycle of addiction to free. Enjoy “free” selectively, when it doesn’t infringe on your time, thoughts, spending, and habits.
Have you ever found yourself caught up in the “freebie” cycle? Which freebies are worthwhile to you?