Which Shoes Do I Buy? Rethinking the “Quality” Card
The minimalism movement suggests making high quality purchases that will save time, money, thought, and the environment. The idea is to “invest” in quality clothing, gear, and home goods so you don’t have to shop or think about replacing them for a long time. It’s savvy and appealing, but is that pair of shoes actually going to last “forever”? And are marketers using “minimalism” to get us to spend or even consume more?
Take shoes, for example, since we all have them and wear them every single day. Unless you’re my 3-year-old, who might get through a day completely barefoot now and then.
It doesn’t take much worldly wisdom to figure out that cheap shoes are awful. I swore off Payless shoes at the ripe old age of 17 and have never looked back. I do not hate my feet that much.
That said, I owned a pair of shoes from Walmart that lasted 7 years. They cost all of $20 and were perfectly comfortable.
So how do those $80 Clark’s (insert Keens, Merrills, Birks, or whatever you’re into) stack up again my $20 Walmart shoes? The Clark’s would have to last 28 years to be a better value. Just thinking about that makes my arches ache.
Now let’s chat about undies. A $10 pack of 10 women’s Hanes will last at least one year. If you are spending $30 per pair for “durable” undies, you’d have to wear them for over 30 years to outperform the Hanes. Please do not wear the same panties for that long!
Yes, this is anecdotal evidence, but it offers a cautionary tale none the less. The claims of high quality and durability may not live up to the price tag—or the hype. I believe marketers are ploying consumers with the minimalism/quality card. Here are some points to consider before spending all your dollars on a better garment, gadget, or gear:
A numbers game. How many pairs of “high quality” garb are you “investing” in? Sure, your stuff will last a long time if you have fifteen pairs of expensive shoes to choose from. My BFF has foot problems that require her to wear shoes like Dansko clogs or Birkenstocks. She wears these almost exclusively, so they aren’t going to last 20 years. If you wear them out because that’s all you wear, you might be getting a better deal than the person who has them around forever but doesn’t get regular use.
Baby maker? I would highly recommend NOT purchasing “forever” items if you might ever have children. (After kids I suppose is different.) Most women I know have changed shoe size during pregnancy. Your joints and muscles loosen during pregnancy and the bone structure of your feet, hips, or even ribs can widen, never return to their original size. Not to mention the rearrangement of flesh! I escaped two pregnancies without a change in pants or shoe size, but my ribs (of all places!) are now wider, thus rendering some of my “forever” dresses unwearable.
Know thyself. Ask: am I really the person who will wear this forever? If you really enjoy fashion trends, timeless items may not be for you. If you’re going to feel like a nerd wearing shoes that are 5 years old, don’t spend a lot of money on them! Even pieces that attempt to look timeless may feel dated long before you get your money’s worth, especially if you’re influenced by the ebbs and flows of style.
Who wants to live forever? Your undies don’t. Don’t overspend for durability on items that you DO NOT WANT TO USE FOREVER. You do not want to wear the same underwear or athletic shoes forever. That’s gross. And why do you need a $500 stroller unless you’re planning a very large family? Do you know how many used Gracos are on the market in perfectly good condition? They last just fine. Don’t go crazy on high quality baby gear. That phase is over before you can even use all the gadgets you got from your shower.
The things that really last forever are from your parents’ and grandparents’ generations. I have some 1970s Tupperware, for example. That stuff is indestructible! I should know, I’ve broken more than one Pyrex 🙁
Nothing is guaranteed. That’s a bit over-dramatic. But read the fine print and take brand’s guarantees with a grain of salt. They can use weasel words or vague promises that actually guarantee nothing. For example, one quality clothier promises “customer satisfaction” on products, but that doesn’t exactly mean they’ll replace your decade-old bathrobe when it wears out. Policies can also get watered down over time. Craftsman is the perfect example. Now that Sears sold the brand, Black & Decker is free to change the replacement policy.
Know what you want? Shelling out more for that “forever” item can also put undue pressure on purchases that I believe can lead to materialism, or an undue focus on stuff. If you’re decisive and know what you want, this may be less of a concern. If you’re like me and can’t figure out what the perfect style is that will stand the test of time while also matching the rest of my stuff, it might not be worth the mental energy.
When it’s worth it. If it’s comfort and functionality you seek, the high quality items might be more for you. But don’t get bamboozled by the empty promises or brand prestige. Run the little equation I alluded to before. How much can you get a less expensive but decent equivalent for (considering secondhand where appropriate) and how long can that be expected to last? How many times more does a quality product cost? Is it really four times better and/or will last four times longer? Read reviews, ask people for recommendations, and guestimate based on your experience. Naturally you’ll put more thought into larger purchases than small ones.
Sometimes it’s a no brainer. For example, I limped my $2 thrift store boots through the winter before deciding that having cold, wet feet is bad way to save money. I purchased good quality boots for $45 at the end of the season. I don’t expect them to last 20 times longer than my thrift store sieves, but having warm, dry feet really is 20 times better than not. It is, after all, the purpose of boots.
I did not consider it worthwhile to spend $100+ on knee-high, -30 degree-rated boots, because I do not live in Wyoming. I’m not wading into standing water or working outside in sub-zero temperatures. I just need to get my kid to the bus stop. It cracks me up seeing moms stand around the suburban library in Hunter boots that have never stepped off pavement.
We’ve spent more for quality on a select few items, but have found that our discount, off-brand, used, or freebie items often do the trick just fine.
How do you decide when to spend more for quality? What low-cost items have you found surprisingly durable?