Shopping Hack: Minimize Impulse Purchases with Subscriptions
Target: we all know it’s a total mom trap. You go in for diapers and milk and are forced to walk by Starbucks, jewelry, purses, women’s clothing, and baby clothing just to get to the diapers. Then you must either pass by the toys or home goods to get to the milk. Your senses are bombarded with trendy, minimalist-chic décor in the season’s latest hues before you emerge with your items, now only to pass the beauty and cosmetics aisles. And somehow when you go back next week for more diapers, they will have new merch to allure you.
The average woman goes in to Target with 4 items on her list and leaves with 17. I just made that up, but I think it’s about right.
What if you didn’t have to go to Target (or Walmart, or wherever you go) nearly as often? Did you know Target will send you that stuff for free? Actually, they’ll take 5% off the price and deliver for free to your doorstep. Okay, not milk. But I get most of my household items through subscriptions to Target and Amazon.
I don’t like subscription services that mindlessly suck money out of my account each months, such as gym memberships, Netflix, Blue Apron, magazines, mystery boxes, and the like. But I do love subscription goods since I have to buy them anyway. And I mind as well avoid the mom trap.
Amazon is my favorite when it comes to subscriptions because they offer 5-20% off. 20% of diapers and wipes if you sign up for Amazon Family. 5% off all items in the subscribe and save store. 15% off all items if you subscribe to 5 or more items in a month.
Here is a list of items I am or have subscribed to from Amazon: batteries, tea, coconut oil, toilet paper, paper towels, dish soap, dishwasher soap pods, shampoo, conditioner, sunscreen, freezer bags, diapers, artificial tears, Aquaphor, and even baker’s yeast.
Some items in the Subscribe and Save store are packaged in bulk, requiring you to buy multiples of the same items. Others can be purchased as a single item. They sell name brands, so some items aren’t cheaper than similar off brands. Just price check next time you’re at the store (or online for big box retailers).
You choose the frequency, and you can cancel at any time. You can even do it for a one-time purchase that you want to save 15% on. I just guess the frequency at the beginning, because it’s easily adjusted on a monthly basis before the items ship. Amazon sends a reminder email a few days before shipping, allowing you to skip delivery on items you don’t need anymore. I spend 5 minutes or less per month checking whether I need the scheduled items or not.
Target offers 5% off many household and toiletry items. I’ve subscribed for toothpaste, hairspray, laundry detergent, shampoo, tampons, tissues, tea, and hand soap. Fewer items are packaged in bulk so it’s easier to subscribe to items you won’t go through quickly. And they even offer subscriptions on some of their store brands.
The items do not have to ship together, and there are lots of frequency options. Target also sends an email before an item ships, in time for you to cancel if you don’t need it. You can skip deliveries or modify the frequency at any time before shipping. And the item doesn’t have to meet a minimum spend to receive free shipping.
So how do subscriptions minimize my consumption? I’m much less tempted to buy trendy, cute junk if I just don’t go to stores. Just imagine how many fewer impulses you’d make or even think about if you cut the weekly Target run out of your routine. There’s a great benefit to reaching a point where you can just go into a store and buy only what you need. If you’re not there yet, subscriptions are a great way to fast from in-store browsing. And after a while without making an impulse buy, it’s easier to accept that you really don’t need those extras.
Once subscriptions are set up I’m also saving time—as much as a couple hours a week that would be spent running errands, not to mention needlessly perusing clearance racks. Of course, I also love saving 5-20% off normal prices.
What about the environment? Is all that packaging and delivery ruining the earth? Surprisingly, it’s actually more efficient and better for the environment than the traditional retail model.
Although I’ve banned myself from shopping bans, subscriptions would be a great way to complete a successful ban as they could help limit spending to essentials.
And speaking of packaging, few things excite my kids more than getting a new cardboard box to play with. No joke.
The main downside is that you have to plan ahead. Subscription items do not enjoy two-day shipping. Amazon keeps the same date each month when you’ll receive your items. Target’s is a little less organized, but you’re going to wait a few days vs. just going right to the store.
Could this lead to unnecessary online shopping? It could, but let’s face it: if you can’t see it, feel it, try it on, and it’s going to entail some hassle to return unwanted items, I’m a lot less likely to buy it. Also, if you stay in the Subscribe and Save store on Amazon, there’s pretty much only boring household stuff. If online shopping is a greater temptation for you than being in a store, by all means, keep running your errands.
For items that are not available for subscriptions, I love Target’s “pick up in store” feature. Whether it’s an item you want from another store but don’t want to pay shipping costs, or you don’t want to walk through all of Target, it’s great to show up at customer service and pick up an order. It’s the very definition of avoiding impulse buys.
I realize buying one or two items this way might just be inconsiderate. But if you only need two items, what are you doing in a big box store? Go to the drug store or grocery store, where you might pay a dollar or two more, but if you come out without $40 worth of excess junk, you’ll still be way ahead.
Do you use subscriptions for shopping? What other perks or drawbacks do you see?